Welcome to the new blog from NoiNoi Designs. I hope you enjoy reading!
I have been struggling to think of a suitable inaugural topic to begin these blogs, and as is the way so many times in life the answer has been right in front of me the whole time, although I admit the source is somewhat unusual.
It begins with a bottle of shampoo!
While I was washing my hair I had shampooed and conditioned it as usual and then the bottle of deep conditioner I’d had for months and rarely used caught my eye, so I decided to treat myself and use some. I followed the instructions, put deep conditioner in towel dried hair and leave for 3-5 minutes. While I waited I looked at the tub of deep conditioner and glanced at the ingredients listed on the back, I wondered to myself, what makes this conditioner different to the ordinary conditioner that I use every day? Now, I must point out here that both products are made by the same leading manufacturer.
To my utter amazement when I compared the ingredients list of both products the difference was…. Nothing!
That’s right, absolutely nothing!
I was dumbfounded, and slightly angry at having parted with significantly more money for the deep conditioner than the regular one when essentially they were the same product.
However the lesson was not lost on me, this is an example of the power of branding at its best. It demonstrates the power of perception and how a well branded product positioned in the market place correctly can make a significant amount of money. I don’t know the sales turnover of this specific shampoo brand, but what I do know is that if a product or service is said to answer a specific need then people will buy it.
I am not talking about deception here, what I am talking about is extremely clever marketing. Yes, the company could say, “Leave your regular conditioner in your hair for 3-5 minutes for a rich conditioning treatment.” Or as the case is here, they put the same product in a different tub and detail its benefits as a deep conditioning treatment and charge twice the price for it.
I don’t mean for this article to have you scrutinising the ingredients lists of all your bathroom products, but I do want to highlight the importance of what a brand/ product is capable of when some creative thinking and good use of marketing are put in to play.
Please leave a comment with your thoughts on this subject; I’d like to know what you think about this. Is it a clever use of marketing, or just a ploy to get consumers to buy more?
